DECATHLON was created in 1976 from an original idea: to meet the needs of passionate sportsmen by offering them in one place a multitude of sports articles.
Present in 27 countries and with more than 919 stores worldwide with a turnover of 8.2 billion euros (61% of turnover is generated internationally).
DECATHLON offers sports products through its 20 Passion Brands (Quechua, Tribord, Domyos, Btwin, etc.) by mastering the entire product development chain: from R & D to sales, including design, production and supply chain in 17 languages.
The challenge
DECATHLON settles in INDIA and wishes to present at least 30% of its offer in the Indian stores. 7000 Packaging to recast:
Variations by country
Variations in 17 languages
Overall more than 20000 packagings
A handmade design
Permanent updates
Delayed production, Delayed marketing
The solution
- Data connection packs
- Production by templates
- Automation of production and mass declination
- Validation with 3D viewer
Les étapes
*Organize the data / create Pack templates / model 3D packaging/ Apply Packaging in 3D
What results
- Automation of packaging production
- No more packaging but template packaging
- Security (no more production errors or mistakes)
- Time saving (-150%)
- Easy and fast updates
- Product launch and fast and flexible marketing
Methodology
- Industrialize each step of the packaging design process.
- Mechanize technical production.
- Implement decision support.
Bonus
Automated creation of records from packaging information with EasyCatalog.
Standardization of PDFs for printers:
PDF certification control and vectorizations (for Chinese printers)
Inpagina's Bonus
InPagina has put in place simple solutions, usable by everyone even with a low level of graphics, which fit together like a Lego chain.
Reduction of costs
+ more flexibility
A 100% internal competence
+ more autonomy
+ more security for texts (legal information, translations, ...)
+more easy to decline